On January 22, 1984, during that year’s Super Bowl, the now-iconic and totally unforgettable Apple Computer advertisement aired. The commercial never showed the computer itself, but ended with this audio: “On January 24th, Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like ‘1984.’”
We were there, and we remember. And, we would strenuously argue the Macintosh did change the world in some ways.
But, we would also argue the real reason 1984 was not like the book 1984 and one of the foundational reasons the entire world began to change so profoundly that year is because of the software that is PostScript and not hardware that was Macintosh.
So, we want to draw attention to a December 2022 announcement and article released by the Computer History Museum in Mountain View, California. The museum announced the public release of PostScript’s source code. The article talks about the origins of PostScript and its significance inside the enormous world that is Print and points to its wider significance to the world that is, well, the entire World. For Seybold Report readers and followers, the article is a must-read.
“Today, the digital printing press has far exceeded anything envisioned by the Adobe cofounders when they first set out create PostScript with their team. Almost everything printed on paper is done so using computers. Indeed, in many areas of the world, computers have become the overwhelming tool for writing. As Doug Brotz puts it, PostScript ‘democratized the print world.’ With PDF now so successful that it too has become a global standard, the number of PDFs created each year is now measured in the trillions.”
In a 2022 in review article, industry observer and crusader Deborah Corn makes two bold statements we wanted to highlight in this post:
- “We have a tremendous workforce development problem, that is swiftly moving toward a crisis.”
- “Since I don’t have a vested interest to attract people to a specific program, print organization, or company, I can see the bigger picture. In this case, PRINT has a serious branding issue.”
Corn makes several suggestions in her article about what print providers should do in 2023 to help bolster the Print’s brand. We suggest readers of this blog read her article and share with her and the Joss Group their reactions. We look forward to hearing from you.
The Joss Group says, “PRINT is vital!” Deborah Corn says, “Print has a serious branding issue.” Both statements are true, but there is more to the story. It is time for more than a few serious discussions. Let us get started!
No surprise here: American Greetings likes cards, all kinds of cards including printed cards. And, the company says, most adults in the United States do, too. More than half send some kind of card during the year-end holiday season.
The press release about the study got us thinking about one of our favorite Seybold Report subjects: the amazing vitality of Print. So, here is a quick gallery of some of the holiday-related print products and projects most people (but not us!) take for granted. Spread the word: Print is Vital!