In a 2022 in review article, industry observer and crusader Deborah Corn makes two bold statements we wanted to highlight in this post:
- “We have a tremendous workforce development problem, that is swiftly moving toward a crisis.”
- “Since I don’t have a vested interest to attract people to a specific program, print organization, or company, I can see the bigger picture. In this case, PRINT has a serious branding issue.”
Corn makes several suggestions in her article about what print providers should do in 2023 to help bolster the Print’s brand. We suggest readers of this blog read her article and share with her and the Joss Group their reactions. We look forward to hearing from you.
The Joss Group says, “PRINT is vital!” Deborah Corn says, “Print has a serious branding issue.” Both statements are true, but there is more to the story. It is time for more than a few serious discussions. Let us get started!