Once upon a time, posters full of dazzling images and arresting slogans dominated the media landscape. They were displayed in shop windows, covered billboards, and were even draped over human bodies when the 19th-century Sandwich Men patrolled city sidewalks carrying advertising posters over their shoulders.
The Library of Congress’ collection of posters traverses nearly two centuries and multiple continents. Its contents tell the story of an evolving form that exhibited the work of major artists and promoted everything from food to political candidates.
Here we present images of a few of the posters in the Library’s collection. To view the entire article about posters owned by the Library of Congress, please click here to view the January/February issue of the Library of Congress magazine.
No surprise here: American Greetings likes cards, all kinds of cards including printed cards. And, the company says, most adults in the United States do, too. More than half send some kind of card during the year-end holiday season.
The press release about the study got us thinking about one of our favorite Seybold Report subjects: the amazing vitality of Print. So, here is a quick gallery of some of the holiday-related print products and projects most people (but not us!) take for granted. Spread the word: Print is Vital!
The research found typeface choice alone plays a significant role in how people feel—boosting their positive response by up to 13%.
A new research study from Monotype indicates the choice of typeface can boost or reduce consumer response.
In late May 2022 Monotype released a research report which delves into the emotional impact of type on consumers. It is a fascinating idea to research this topic, and the results of the research are eye-opening.
Monotype worked with with applied neuroscience company Neurons to test the marketing effect of three very different typefaces. For the study, Monotype and Neurons surveyed 400 people using threekinds of stimuli: single words, a sentence using those words, and a sentence with the words including a brand. Test samples were set in one of three typefaces – FS Jack, a humanist sans; Gilroy, a geometric sans; and Cotford, a languid serif.
The research found “typeface choice alone plays a significant role in how people feel—boosting their positive response by up to 13%.” James Fools-Bale, Monotype’s Senior Brand Director, adds some details, “This study tested our biggest assumptions about consumers’ emotional response to type and confirmed everything the broader design community has believed about type for decades—that it measurably affects consumers’ recognition of, confidence in, and recollection of brands. Even in the absence of color, logo, movement or any other traditional element of visual identity, typography plays a crucial role in conveying trust, sincerity, and reliability—brand marketers, agencies, and creatives should take note.”
To access the full study, Why Fonts Make Us Feel, please visit https://www.monotype.com/neurons.
